WWW Pop Quiz #2: Which Word Should You Use?

It’s Which Word Wednesday. Instead of the usual training video addressing a specific set of often-confused words, today is a POP QUIZ! Hooray! This is a great time to test your progress and see which [...]

Yes, Sometimes Passive Voice Is OK (Really)

Can you use passive voice? Sure. Should you? Maybe. (photo by Thinkstock)   When your company name is Active Voice Communications, you invariably get questions about active and passive voice. Do you never [...]

Let’s Agree to Stop With the Over-the-Top Adjectives

(Photo by Thinkstock)   In my early journalism career, I worked as a copy editor and wrote numerous headlines (good, brilliant, cute, meh) for newspapers and magazines. I’ve worked in marketing and public [...]

5 Questions to Ask Before Hiring a Freelance Writer

You’re buried. You’re short on time and long on demands for content. It’s time to hire a freelance writer or two to help you out of this jam. If you’ve never hired a writer before, [...]

7 Considerations for Content That Builds Trust

Trust is a tricky, delicate thing. (Thinkstock) We live in strange times. I don’t have to tell you that. Our level of trust for essential institutions is eroding. And that’s a serious problem. [...]

Pop Quiz: Which Word Should You Use?

  It's Which Word Wednesday. Most weeks we'll be offering up a training video addressing a specific set of often-confused words. Today, let's take a pop quiz on the lessons covered so far. In each [...]

6 New Year’s Resolutions for Content Marketers

Happy New Year from Active Voice Communications! (photo: Thinkstock)   This is the time of year to reflect, plan, purge our junk (literally and figuratively) and think about how we want to be [...]

Wednesday Writing Prompt #42: How Will You Be Different in 2017?

New Year’s resolutions aren’t for everyone. Heck, a lot of us get to a point where we know ourselves well enough to know we don’t stick with them for one reason or another. Personally, I’m [...]

Wednesday Writing Prompt #41: Your Impact on a Kinder, Better World

After a big or challenging project, I like to step back and take time to think about the experience, to reflect on any lessons learned. In a previous job, we’d bring the team together in [...]

Wednesday Writing Prompt #40: Try Something New

  Packing my son’s lunch and snacks this morning, I stared down. Ugh, it was the same, old stuff. Several meals a week, he gets the same thing — some variation on chicken and rice, [...]