Why do it?
People want information they can trust. They want new ideas. They know the information is out there, and they’re looking for it. When you provide valuable information to your audience, a few things happen:
You create multiple opportunities to develop your brand and share your ideas.
People learn about your brand, your values and (sometimes) your product or service.
You build a relationship with people before — often long before — they consider buying anything.
You stay top of mind and simplify your sales process.